Using Social Medias to Advance Your Career

Today I will be discussing how digital tools in the social media forms can help advance your professional career. “One of major trends in today's marketing is orientation on exploitation of Internet and social media for promoting of the company and its products.” (Ščeulovs and Gaile-Sarkane, 2011) In the past when telephones became prominent, companies used telemarketers to sell products and increase office productivity.  When everyone owned an email account, again companies used the internet to send offers and promotions and improve office work.  Today we see major companies use blogs, Twitter and Facebook to reach new and existing customers and recruit new employees while monitoring current employees.  The fact is that 96% of Generation Yers use some sort of social media and 80% of companies use Linkedln as their primary source for employee recruiting. (Sheridan, 2009) The need to be well connected is not new to the business world.  It use to be nepotism or going to the right college and fraternity that would help you get the right contacts.  Today we see that social medias and job hunting websites allow us to connect to business opportunities and advances that would not have been previously available.  I myself have several social media accounts my FriendFeed account is //friendfeed.com/aarondestes and I am registered at Facebook and LinkedIn as Aaron D Estes and my blog is //kaplan-university-cm313-01-aaron-este.blogspot.com/  It is not a matter of if you want to use these digital tools to succeed in today’s business world, it is a matter of these digital tools being today’s business world.  Hopefully this has helped you realize the need and the usefulness of social medias in your career.  Thank you so much.

 

 

 

 

References

Sheridan, L. (2009). Become a fan of social media, add strategy to marketing plan. Crain's Cleveland Business, 30(42), 19. Retrieved from EBSCOhost.

 

Ščeulovs, D., & Gaile-Sarkane, E. (2011). E-MARKETING FOR A COMPANY: EXTERNAL AND INTERNAL INFLUENCE. Economics & Management, 16947-953. Retrieved from EBSCOhost.